A few last class we discussed the importance of creating logos, symbols, and colors. The process of creating an image that represent one's product is essential to the design process due to the fact that the logo is what the customers use to identify the product. The logo allows users to quickly associate the product or company with important characteristics, such as consistency, quality, fashionable, etc. Logos can contain a host of hidden images or messages that my or may not be clear to consumers. Here are a few interesting examples of different company logos and their meanings.



So it is extremely obvious that this is the logo for amazon.com, but what is that little arrow for? Apparently it is there to represent that website has a wide range of products from going from A to Z. huh huh clever right. Honestly though I would have never even thought about what that means or really cared, but apparently its important to the company.


I was shocked when I saw this one because I have seen the FedEx logo a bunch. Note the small arrow in between the E and the X. The arrow is there to represent the companies speed and precision. Once again never would have noticed it if someone didn't point it out.


This next logo is interesting but in my mind ineffective. It is supposed to be different mirror images of an eight, but I don't think its easy to read and it doesn't even spell the company name which is be eighty eight. If thats a T then I have been sorely mistaken on the alphabet my entire life.

I know there are millions of other logos with crazy hidden messages if I find more ill let you guys know.